The Brand Starter is a focused, one week branding experience for businesses that need expert creative direction without the scope of a full Brand Identity. Together, we'll narrow the possibilities and create a visual foundation that feels cohesive and ready to grow with you.
The Brand Starter is a focused, one week branding experience for businesses that need expert creative direction without the scope of a full Brand Identity. Together, we'll narrow the possibilities and create a visual foundation that feels cohesive and ready to grow with you.
Some businesses are ready for a deep strategic brand identity.
Others simply need a thoughtful place to begin.
The Brand Starter was created for businesses in that second category.
Whether you're launching something new, validating an idea, refining your offers, or simply ready to stop piecing things together, this experience gives you a professional foundation without asking you to have everything figured out first.
You’ll have one clear visual direction instead of a folder full of disconnected ideas.
You’ll finally have visuals you’re excited to put on your website.
You’ll stop second guessing every Instagram graphic.
Your business will feel more established.
You’ll know how your logo, colors, and typography should work together.
You’ll finally look like the caliber of business you’re becoming.
You’ll have a foundation you can confidently grow from.
Rather than simply designing a logo, we’ll create a thoughtful visual foundation you can confidently build your business around.
CREATIVE DIRECTION
The guiding vision behind every design decision. This is what brings clarity to the process, connects every part of your brand, and keeps everything moving in one intentional direction.
PRIMARY LOGO
A polished logo created specifically for your business and designed to serve as the main expression of your brand.
PROFILE MARK
A simplified brand mark for social media, favicons, and smaller applications where your primary logo may not fit.
COLOR PALETTE
A versatile palette selected intentionally to support your brand’s personality and create consistency across every touchpoint.
FONT SYSTEM
A considered typography system that helps your business feel recognizable and cohesive.
ONE-PAGE BRAND GUIDE
Simple, practical guidance so you understand how your logo, colors, and typography work together.
BRAND FILES
Organized, ready-to-use files for web, print, and social.
I have been immersed in design for nearly two decades, working professionally since 2013 and earning both a Bachelor of Fine Arts along the way.
The value of that experience goes beyond the number of years behind it. It has taught me what to notice where an idea is working, where it is beginning to lose focus, what needs to be simplified, what should be pushed further and when a direction finally feels right.
You are hiring me to bring clarity to the decisions that shape your brand.
Good design depends on good judgment, and judgment takes time to develop.
Ai can generate logos. Canva offers thousands of templates. Pinterest can give you endless inspiration.
But more options do not necessarily create more clarity.
The hard part is knowing what belongs together. What genuinely reflects your business. What your audience is ready to understand and connect with. What will build trust, stand out and still do its job. And, ultimately, what is worth building on.
That’s what we’ll figure out together.
I have been immersed in design for nearly two decades, working professionally since 2013 and earning both a Bachelor of Fine Arts along the way.
The value of that experience goes beyond the number of years behind it. It has taught me what to notice where an idea is working, where it is beginning to lose focus, what needs to be simplified, what should be pushed further and when a direction finally feels right.
You are hiring me to bring clarity to the decisions that shape your brand.
Good design depends on good judgment, and judgment takes time to develop.
Ai can generate logos. Canva offers thousands of templates. Pinterest can give you endless inspiration.
But more options do not necessarily create more clarity.
The hard part is knowing what belongs together. What genuinely reflects your business. What your audience is ready to understand and connect with. What will build trust, stand out and still do its job. And, ultimately, what is worth building on.
That’s what we’ll figure
out together.
As your business grows, your audience gets clearer. Your offers sharpen. You learn what resonates and what doesn’t.
The Brand Starter gives you a strong place to begin without asking you to overbuild before you need to.
OR 2 payments of $1,100
One focused week. Projects begin on a Monday and are completed by the following Monday.
And when you’re ready for a Full Brand Identity later, $1,400 of your Brand Starter investment will be credited toward that project.