Logos
The Daydream Branding Experience includes 3 logos.
- 1 Primary Logo
- 1 Alternate
- 1 Submark
DETAILS BELOW
Your primary logo is the MAIN DEAL. This is what most of us think of when we think of a logo. It includes the entire business name. May even include a tagline, location, or year established. It is the main mark to represent a business or brand. Primary Logos are the most familiar and easily recognized.Typically it will be used for things like your website, packaging, front of business cards, etc.
Your alternate logo goes hand in hand with your primary logo. They are essentially a variation of the primary logo. It keeps some of the important features of the main logo, but is its own entity. Typically if your primary is a horizontal logo, you’ll want an alternate logo that is stacked or vice versa. Primary and alternate logos are interchangeable and can really be used as you see fit.
Your submark logo is arguably one of your most used logos, especially if you exist mainly on social media. It is a smaller, simplified variation of your logo that is optimized for smaller places. Sub-marks can even implement just a single letter or symbol. It is commonly used for your social media profile images, stickers, watermarks, letterheads and any collateral. This logo really can be used anywhere. It is a more low key way / subtle way of displaying your branding.
Submark
Primary
Alternate
Brand
Elements
AKA Icons - A series of simple on brand illustrations to add dimension and interest to your branding! These illustrations can be used on your socials, websites, courses, patterns, even for merchandise.
Backgrounds
A complete, well rounded branding suite also includes backgrounds! Whether these are used as patterns for packaging, backdrops for socials announcements or found object photography to add variety and interest on your website, this helps create intention and dimension within your branding. Every single visual piece that you incorporate should feel like it belongs and is part of the entire vision you are creating!
Color
Palette
A set color palette is one of the most important aspects of your branding! It sets the mood and helps you establish consistency within your visuals. In addition, it can help you create an emotional connection with your audience that can't just be done with the logo -- Colors really drives the whole VIBE home.
Font
Pairing
Although it is obviously functional, typography is also an art and can be the difference between good and bad design if used the wrong way. It is important that the correct fonts are used across your branding to maintain consistency, create loyalty and familiarity within your brand. Typography, like color, is such a key player to creating the an intentional and powerful vibe.
Style
Guide
A multiple page PDF outlining your custom colors, fonts, logos, illustrations and includes best practices. This resource is very helpful for when you bring someone onto your team, like a social media manager, website builder, etc. All your brand's visual details at their fingertips.
BACK TO BRAND IDENTITY PAGE
Social
Templates
A key place where you will be using your branding is on social media! Your Canva social templates not only save time and get you started on the right foot, but also help you get to know how to use your typography, colors, backgrounds and brand elements correctly and get the most out of them!